The Obama team kicked off a new campaign slogan last week and it’s a single word: “Forward.” The punctuation sticklers are going a bit nutty over the fact that this one-word slogan includes a period at the end of it.
As marketing campaigns go, we like it because it is exactly what a slogan should be: arresting, memorable and – whether you lean red or blue politically – positive. You stop and take note. That period after the single word makes you stop. And if you’re keeping score out there, “Forward.” is an extension of Obama’s “Change” campaign of 2008.
What is unfortunate is that the media already went nutty over liberal-minded MSNBC that kicked off its marketing campaign earlier this year: Lean Forward. Maybe the general voting public won’t notice the obvious parallel, but this can’t help Obama appeal to the middle-of-the-road out there. And you can bet that GOP campaign operatives and the ranting pundits over at Fox News will make a big damn deal about it. Welcome to the next 100 days of presidential campaigning!