The Ultimate Start-Up Guide

If you’re thinking about
creating a startup, joining
a startup, or just trying to
figure out what the big deal
about startups is, you’ve
come to the right place.


The Book


The Ultimate Startup Guide is unlike
any other business or technology you’ve

read. Why? Three reasons, actually:


  1. It’s based on the experiences the authors have gained working with over 50 companies—47 startups (so far) and 15 pivots/restarts.
  2. Virtually every founder/CEO that Crowded Ocean worked with agreed to participate in the book, sharing advice, real-world war stories, and lessons learned.
  3. Over 20 Venture Capitalists participated in the project as well, working with Tom and Carol to break down the ‘startup process’ into distinctive stages, then offering advice and insights for each stage. This is the first book where this many high-powered VC not only shared their own experiences and perspectives but commented on each other’s advice as well.


Barnes & Noble


Career Press

Press Coverage

September 10, 2017
The Ultimate Start-Up Guide Explains What Not to Do to Succeed

August 28, 2017
FIR B2B  Podcast: How to find the right CMO for your startup - Carol and Tom

July 17, 2017
Business Radio on Sirius XM, powered by The Wharton School - Carol and Tom

June 4, 2017
Finding The Money with Carol Broadbent & Ed Fulbright

May 31, 2017
90% of Start-Ups Fail. Consider These 4 Ways to Make It Through the Early Trials.

May 4, 2017
Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

April 25, 2017
Episode 479: Make-sales-easier, with
Tom Hogan - Onward Nation

April 24, 2017
An 8 Step Guide to Successful Startup Leadership - thoughtLEADERS

March 2017
Hard Won Advice from Venture Capitalists Skip Prichard Leadership Insights

March 21, 2017
The Essential Steps for a Successful Startup Launch

March 20, 2017
To Ensure Success of Your Startup, Remember You Aren’t Steve Jobs

March 2017
Laying the Foundation for Early Startup Success

March 9, 2017
The Ultimate Start-up Guide
Blue Heron Journal

March 08, 2017
Tom joins WGSO, New Orleans for a discussion on entrepreneurship.

February 2107
7 Habits That Will Help You Build the Next Billion-Dollar Startup

February 15, 2017
A Manifesto for Startups

February 13, 2017
Tom's interview with Barry Moltz of Your Business Unstuck.

January 26, 2017
Tom Hogan's interview on KCEP

January 23, 2017
Avoiding post-launch depression: the key to early sales success

January 20, 2017
Ten Rules for Building a Successful Startup CEO WORLD Magazine

January 19, 2017
Charles Ashbacher Review of The Ultimate Startup Guide

January 19, 2017
Carol Broadbent on WNJC Philadelphia, Brian Greenberg, Business Radio

January 12, 2017
Experts Offer Path to Success for Tech Startups Mercury New

Authors Carol Broadbent & Tom Hogan

“So what? Who cares? These are just a few of the magical phrases used by Crowded Ocean to challenge the valley's technical founders into sharpening their value proposition into a unique and compelling cocktail.”

Jim Goetz

“Tom Hogan and Carol Broadbent understand the difficult truth: most startups fail. They also understand what it takes to succeed. This book imparts 25 years of insights, ideas from the top minds in VC, and war stories from CEOs that give any entrepreneur an edge.”

Maynard Webb
chairman of the board of Yahoo, the former COO of eBay, and founder of the Webb Investment Network


“I wish I’d written this instead of Moby Dick.”

Herman Melville

“Huh. This turned out better than I expected.”

Peggy Hogan
Tom’s mother

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© 2016 Crowded Ocean.