Comments for Crowded Ocean http://www.crowdedocean.com Sat, 28 Jan 2012 02:11:08 +0000 hourly 1 http://wordpress.org/?v=3.3 Comment on Be Cool – Startup Marketing Terms That Show You’ve Got It by mcallen homes for sale http://www.crowdedocean.com/marketing-for-startups/be-cool-startup-marketing-terms-that-show-youve-got-it/#comment-43 mcallen homes for sale Sat, 28 Jan 2012 02:11:08 +0000 http://www.crowdedocean.com/?p=1445#comment-43 Just dropping in to show some love...I thought you had a fantastic post here. Keep up the good work! Just dropping in to show some love…I thought you had a fantastic post here. Keep up the good work!

]]> Comment on Startup Marketing on a Shoestring Budget by Tom Hogan http://www.crowdedocean.com/marketing-for-startups/startup-marketing-on-a-shoestring/#comment-40 Tom Hogan Fri, 30 Dec 2011 07:53:15 +0000 http://www.crowdedocean.com/?p=1347#comment-40 Even though we list sources for Content, it's the one area that we advise our clients to use writers with whom they can develop a long-term relationship. This is especially true for our more technical clients; they need someone that they can do a data dump with, then see that material turn into white papers, web copy and other marketable content. Unlike an ID or website, which is a one-off, Content should be a long relationship that grows in value with each new project. Even though we list sources for Content, it’s the one area that we advise our clients to use writers with whom they can develop a long-term relationship. This is especially true for our more technical clients; they need someone that they can do a data dump with, then see that material turn into white papers, web copy and other marketable content. Unlike an ID or website, which is a one-off, Content should be a long relationship that grows in value with each new project.

]]> Comment on Startup Marketing on a Shoestring Budget by Carol Broadbent http://www.crowdedocean.com/marketing-for-startups/startup-marketing-on-a-shoestring/#comment-39 Carol Broadbent Wed, 28 Dec 2011 22:53:40 +0000 http://www.crowdedocean.com/?p=1347#comment-39 Hi, Jey...sorry for the delay. Down under with the holiday cheer..bah humbug. Crowd-sourced content is something we hear a lot about but as I said in the post, we'd label some of it "you get what you pay for." There are ways to save $$ on content like "ganging" copy development for PR, website and sales tools (even video scripting) with a single writer and sequencing the development of that copy with good planning to hold down the revisions which can be costly. I think there's crowd-sourced translation through CrowdFlower that can help hold down cost of content. I have not personally used them, however. The other one, CrowdedText, is really geared toward writing/copy development. I'd try them first. Their format of a contest is similar to 99designs for design crowdsourcing which you may be more familiar with. Hope that helps. Hi, Jey…sorry for the delay. Down under with the holiday cheer..bah humbug. Crowd-sourced content is something we hear a lot about but as I said in the post, we’d label some of it “you get what you pay for.” There are ways to save $$ on content like “ganging” copy development for PR, website and sales tools (even video scripting) with a single writer and sequencing the development of that copy with good planning to hold down the revisions which can be costly. I think there’s crowd-sourced translation through CrowdFlower that can help hold down cost of content. I have not personally used them, however. The other one, CrowdedText, is really geared toward writing/copy development. I’d try them first. Their format of a contest is similar to 99designs for design crowdsourcing which you may be more familiar with. Hope that helps.

]]> Comment on Dog Marketing by Jey http://www.crowdedocean.com/marketing-for-startups/dog-marketing/#comment-37 Jey Thu, 22 Dec 2011 14:17:02 +0000 http://www.crowdedocean.com/?p=1313#comment-37 In SEO, there is a methodology for identifying a niche online. Do you know of any resources that I can utilize that teaches me the methodology for identifying market opportunities? I'm very interested in learning the methodology of other marketing disciplines to see how I can refine mine further. In SEO, there is a methodology for identifying a niche online. Do you know of any resources that I can utilize that teaches me the methodology for identifying market opportunities?

I’m very interested in learning the methodology of other marketing disciplines to see how I can refine mine further.

]]> Comment on Startup Marketing on a Shoestring Budget by Jey http://www.crowdedocean.com/marketing-for-startups/startup-marketing-on-a-shoestring/#comment-36 Jey Thu, 22 Dec 2011 14:13:27 +0000 http://www.crowdedocean.com/?p=1347#comment-36 Great list Carol. There are resources here that I've never heard of that I can utilize towards my startups. I like the concept of crowdsourcing your copy. How high is the quality bar for copy sourced from these links that you've mentioned? Have you used all these sources before? Great list Carol. There are resources here that I’ve never heard of that I can utilize towards my startups. I like the concept of crowdsourcing your copy.

How high is the quality bar for copy sourced from these links that you’ve mentioned? Have you used all these sources before?

]]> Comment on The Perils of Kumbaya Marketing by Dog Marketing; A Too Common Form of Startup Marketing | Crowded Ocean http://www.crowdedocean.com/marketing/the-perils-of-kumbaya-marketing/#comment-30 Dog Marketing; A Too Common Form of Startup Marketing | Crowded Ocean Fri, 02 Dec 2011 17:39:16 +0000 http://crowdedocean.wordpress.com/?p=94#comment-30 [...] in our startup marketing blog history we had a posting on “Camel Marketing”— the idea being that a camel is a horse designed by a committee. And that startups, by their [...] [...] in our startup marketing blog history we had a posting on “Camel Marketing”— the idea being that a camel is a horse designed by a committee. And that startups, by their [...]

]]> Comment on Does Chemistry Matter? by Top Ten Tips for Startups Prepping to Launch, A Year in Review | Crowded Ocean http://www.crowdedocean.com/marketing-for-startups/does-chemistry-matter/#comment-29 Top Ten Tips for Startups Prepping to Launch, A Year in Review | Crowded Ocean Tue, 29 Nov 2011 23:42:28 +0000 http://www.crowdedocean.com/?p=895#comment-29 [...] track record, no conflict of interest, and that all-important but sometimes elusive ingredient: chemistry, with you and your [...] [...] track record, no conflict of interest, and that all-important but sometimes elusive ingredient: chemistry, with you and your [...]

]]> Comment on Is The Elevator Pitch Still Relevant? by Top Ten Tips for Startups Prepping to Launch, A Year in Review | Crowded Ocean http://www.crowdedocean.com/best-practices-2/is-the-elevator-pitch-still-relevant/#comment-28 Top Ten Tips for Startups Prepping to Launch, A Year in Review | Crowded Ocean Tue, 29 Nov 2011 23:42:13 +0000 http://www.crowdedocean.com/?p=792#comment-28 [...] your elevator pitch.  Everyone associated with your startup needs to be able to articulate your elevator pitch.  Make sure your entire ecosystem of employees, partners, friends of your startup, etc. hears the [...] [...] your elevator pitch.  Everyone associated with your startup needs to be able to articulate your elevator pitch.  Make sure your entire ecosystem of employees, partners, friends of your startup, etc. hears the [...]

]]> Comment on Startup Marketing: Do You Have the Right Team? by Top Ten Tips for Startups Prepping to Launch, A Year in Review | Crowded Ocean http://www.crowdedocean.com/best-practices-2/startup-marketing-do-you-have-the-right-team-2/#comment-27 Top Ten Tips for Startups Prepping to Launch, A Year in Review | Crowded Ocean Tue, 29 Nov 2011 19:14:32 +0000 http://crowdedocean.wordpress.com/?p=424#comment-27 [...] tried to build the “A team” while founding your startup.  But if there were ever a moment to evaluate the strength and scalability of your team, it’s before launch.  And having the right team extends to your trusted vendors.  One of the [...] [...] tried to build the “A team” while founding your startup.  But if there were ever a moment to evaluate the strength and scalability of your team, it’s before launch.  And having the right team extends to your trusted vendors.  One of the [...]

]]> Comment on Positioning a Tech Startup: Finding the Secret Sauce by Top Ten Tips for Startups Prepping to Launch, A Year in Review | Crowded Ocean http://www.crowdedocean.com/positioning/positioning-a-tech-startup-finding-the-secret-sauce/#comment-26 Top Ten Tips for Startups Prepping to Launch, A Year in Review | Crowded Ocean Tue, 29 Nov 2011 19:14:17 +0000 http://crowdedocean.wordpress.com/?p=154#comment-26 [...] Nail your value proposition.  Once you’ve identified those needs, make sure your various audiences (customers, analysts, influencers) can clearly understand the value (solutions, benefits, savings, etc) your technology brings to the market.  Positioning and messaging make up your secret sauce. [...] [...] Nail your value proposition.  Once you’ve identified those needs, make sure your various audiences (customers, analysts, influencers) can clearly understand the value (solutions, benefits, savings, etc) your technology brings to the market.  Positioning and messaging make up your secret sauce. [...]

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