About Us
Lisa Busby, Principal, Managing Director
Lisa is one of the most experienced and influential marketing professionals in Silicon Valley, with over 20 years of creating, developing and managing global corporate programs.
The Client Side: Lisa has held management positions with several large IT companies, such as Oracle and Bay Networks, directing marketing strategy, objectives, and deployment of global customer programs. She was also President of CEMA (Computer Event Marketing Association) and has served on the Board of Directors over the past 10 years. She has had numerous articles published in key industry publications about the creation of strategic customer programs.
The Agency Side: As Vice President, Client Services at George P. Johnson, Lisa was responsible for managing GPJ’s Client Services, ensuring implementation and training of global best practices, processes, and account development and maturation. Lisa was previously the Global Account Director for Intel’s Developer Forum series in seven countries, including India, Japan, PRC, Taiwan, Russia, Spain and the US. Prior to Intel she was the Account Director for Cisco Systems’ event marketing program, including Networkers, Partner Summit, Global Sales Meeting, and all C-level events.
Carol Broadbent, Principal, Managing Director
The Client side: In her 20+-year career, Carol has helped build market category leaders. She was VP of Corporate Marketing at Bay Networks, the global leader in LAN hubs and switching technology for network infrastructure; SVP of Corporate Marketing at Aspect Communications, a CRM pioneer, and Director of Marketing at Sun Microsystems, the leader in workstations and network computing. Her roles focused on building global brands, thought leadership, and market demand.
In addition, Carol held marketing leadership roles at two Kleiner Perkins-funded startups: VP of Marketing at Asera, the enterprise eBusiness software pioneer, and Director of Market Development at GO Corporation, an early innovator in mobile computing.
The Agency side: In 2006, Carol served as Marketing Strategist for Jackson Hole Group, a management consultancy serving technology clients like Citrix Systems. For a four-year period, Carol served as virtual VP Marketing for a number of global public and early-stage companies such as IP Highway, Cad.Lab, NetFRAME, and Centigram.
Tom Hogan, Principal, Creative Director
The Client Side: One of Silicon Valley’s marketing pioneers, Tom Hogan has over 25 years of high-tech marketing experience, including positions as VP of Corporate Marketing at such companies as Oracle, Borland, Lucent and VitalSigns Software. As Oracle’s original Creative Director, he founded ORACLE Magazine, was one of the founders of Oracle Open World, and managed the advertising, direct marketing, seminar/trade show and creative departments. He was VP of Corporate Marketing for VitalSigns, one of the hottest valley startups until its acquisition in 1999.
The Agency Side: In 2000 Tom formed Hogan Communications, a marketing consultancy that positioned, staffed and launched startups; worked with VC clients to turn around their failing companies; and propelled emerging companies into the marketplace. He developed event strategies and produced a wide variety of events for his clients. His work in strategic consulting (positioning, messaging and theme) and experience with executives is part of the core competency we offer our clients.
“Crowded Ocean provides something that startups have long needed: a single-source marketing agency with a wide range of programs and unparalleled experience in bringing emerging companies to market.”
Pat House
Co-founder of Siebel Systems